The Journal

Insights & Strategy

Thoughts on digital marketing, brand identity, and the creative process. Strategies designed for the modern era.

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Featured
Branding Oct 24, 2023 8 min read

The Future of Digital Branding in 2024: Beyond the Logo

As we move into a new era of digital interaction, traditional branding methods are evolving. Discover how AI, personalization, and ethical marketing are reshaping how consumers connect with companies.

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SEO
Oct 18, 2023

SEO Myths Debunked: What Actually Works

Stop chasing algorithms with outdated tricks. Here are the core principles of search visibility that withstand every Google update.

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Psychology
Oct 12, 2023

Color Psychology in Sales Conversions

Why is blue trustworthy and red urgent? We dive deep into the subconscious impact of color palettes on buyer behavior.

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Design
Sep 28, 2023

The Hidden ROI of Creative Design

Design isn't just decoration. It's a strategic asset. Learn how to calculate the return on investment for your creative spend.

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Marketing
Sep 15, 2023

Email Marketing: Dead or Alive?

With social media dominating, is the inbox still relevant? The data suggests it might be more powerful than ever.

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Career
Aug 30, 2023

Building a Personal Brand in a Crowded Market

How to differentiate yourself when everyone is an expert. A step-by-step guide to finding your unique voice.

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Case Study
Aug 14, 2023

Case Study: Tech Startup Growth

An inside look at how we scaled a B2B SaaS platform from zero to 10k users in 6 months using content marketing.

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Social
Aug 01, 2023

Social Media Algorithms Explained

Stop guessing why your reach is down. We break down the key ranking signals for LinkedIn, Instagram, and X.

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